TOURISM MARKETING & CONTENT

When everyone can take to the skies again make sure you have the best content and representation so they travel with you.

HOW WE CAN HELP YOUR BUSINESS

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END-TO-END PRODUCT DEVELOPMENT & FULFILMENT

Complete travel product research and development (in-destination and remote).

Ground-up itinerary development. Liaison and collaboration with in-country tour operators, DMC’s and guides.

Modification of standard tour programs to suit the local (AUS/NZ) market, or alterations catering for special interest and niche travel concepts.

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BROCHURE & WEBSITE COPYWRITING & DESIGN

Content creation for brochures, sales collateral, internal comms and client travel documentation.

Edit and refresh of existing partner content.

Copy creation and editing for web that enhances online searchability.

Complete graphic design offering from fliers, online banner ads through to full-scale brochure production and printing.

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MEDIA MANAGEMENT & PR (NETWORKING)

Extensive network of experienced, well-published specialist travel and tourism media across trade and consumer publications and online platforms.

Connected network of local tourism and destination organisations (NTO’s). Plus the
not-for-profit and NGO sectors.

Access to specialist photography and image creatives (ie, drone and video). This also includes extensive image stock library access.

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STRATEGIC SALES PLANNING & DELIVERY

Development of strategic sales plans for new entrants (or returning businesses) seeking to access the AUS/NZ market.

Includes introduction to key relevant business partners, effective sales pitch strategy and partner negotiations at senior management level.

Taylor-made B2B and B2C sales and promotional presentations geared towards local market and special interest requirements.

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DISTRIBUTION NETWORK

Provide network access to key destination specialist travel and tourism businesses in Australia and New Zealand.

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Extensive professional industry network.

Direction with direct-to-consumer sales channels through traditional media, events and online.

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REPRESENTATION

All scales of product and destination representation through trade networks, media contacts (trade and consumer).

Provide one-off B2B introduction and direction.

In depth sales presentations and training through all organisational layers.

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